Ross Provenzano and Sam Patella have been a team over 11 years.   This partnership began at Award Commercial Properties in 2003 and continued at NAI San Diego, until 2011 when they established Urban Commercial Real Estate.  With all of the new residential development and mixed-use projects that were occurring in downtown San Diego, it made perfect sense to partner with Sherm Harmer and Eric Jones of Urban Housing Partners and Urban Real Estate Services. 


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 Born and educated in San Diego, Sam has spent his entire life in this great City as a businessman and property owner. Sam’s family has been in San Diego for over One Hundred Years. He has had the pleasure of representing many wonderful Individuals and companies in their Commercial Real Estate endeavors. Sam works in all parts of the county doing sales, leasing and consulting. Has extensive knowledge of Imitate Domain procedures, Conditional Use Permit process and Historical building issues.

Sam is a member of the East Village Pre-Design Committee, East Village Government Relations Committee and is a founding member of the East Village Foundation. Sam is a Member of the 2016 Board of Directors for the Goodwill Industries of San Diego and a past Trustee of Saint Augustine High School. Senior Vice President Urban Commercial Real Estate from 2011 to the present.A   top tier producer with NAI San Diego 2009 to 2011. Formed a partnership with Ross Provenzano at Award Commercial in 2005 which still continues. Sam was President of Patella and Company Inc. from 1981 to 1996.

In recent years Sam’s focus has been mainly directed to the East Village neighborhood of Downtown San Diego. In 2017 Sam was the only broker involved in the negotiation of deals totaling $84,000,000.  He has also leased more than 480,000 square feet in this rapidly growing district. In addition to sales and leasing Sam manages four square blocks of East Village property. Sam was responsible for and was the only Broker involved in the assemblage of property for a project now known as Makers Quarter, a five square block master plan in upper East Village.

Sam says “being a member of an excellent team with a smaller boutique Commercial Real Estate firm gives me the freedom to give very focused and personalized attention to my clients. By listening closely to what my client’s goals are, I am able to help them achieve those goals by offering my years of experience with San Diego property and a fairly unparalleled knowledge of San Diego’s business climate.”

Notable Clients

San Diego County Department of Education

Goodwill Industries of San Diego County

Jerome’s Furniture

Navarra Family Properties

San Diego Community College District

Lowe Enterprises

Urban Discovery Academy

Health and Science High School and Middle College

San Diego Symphony 

Significant Transactions

1446 Front St – 4 story, 15,000 square foot office building – represented Seller.

939 16th St – 40,000 square foot development property – represented both the Buyer and the Seller

1501 E St– 7,500 square foot retail/development property – represented both the Buyer and the Seller

1619 J St & 345 16th S – 15,000 square foot retail/development – represented both the Buyer and the Seller

Full block 13th& 12th E & F Streets – 60,000 square foot development property - Urban Commercial Real Estate represented the land owner.

Half block 14th St, E & F Streets – 30,000 square foot development property – Urban Commercial Real Estate represented the land owner.

16th& Broadway – 20,000 square feet - represented both the Landlord and the Tenant.

 740 Los Vallecitos Blvd, San Marcos 44,000 square feet - represented both the Landlord and the Tenant.


ROSS V. PROVENZANO           DRE#003882274

Ross is a graduate of the University of San Diego and has been a California licensed General Contractor and a Real Estate Broker since 1971. Ross has developed residential apartments and condominiums and has been selling and leasing commercial real estate in San Diego for the past 46 years. From residential income properties to industrial, office and retail properties, Ross has a long list of successful transactions.  Ross’ knowledge of the intricate details of development, construction and commercial real estate dealings, coupled with his retailing experience, enables him to be an invaluable resource for the planning and implementation of new and redevelopment commercial retailand residential projects.  He has structured numerous business and ownership partnerships and alliances for the purpose of business enhancement and favorable financing arrangements

Ross is the CEO and Principal in Provenzano Resources, Inc. which creates, leases and manages specialty retail programs in Common Areas of Regional Malls, Lifestyle Centers, Municipalities and Airports, including the Denver International Airport and the Third Street Promenade in Santa Monica, CA.  He is the past President of Lava Enterprises, a manufacturing and retail company, who was prominent in the Gift Industry and where he established manufacturing facilities in Mexico and China.

Ross is the Vice-Chair of the Board of Directors at St. Augustine High School in San Diego.  He is a founder, Director and Vice-president of the non-profit, Rise Up Industries,( which serves to assist previously incarcerated men re-enter society as a contributing citizen and is active in several Catholic Church ministries.

Ross attributes his success to honesty, empathy and hard work, no matter the size of the project or the status of the client; he genuinely embraces each transaction as if it were his own.


San Diego Community College District

San Diego Unified School District

Shea Properties

Jerome’s Furniture

Goodwill Industries

Green Flash Brewery

United Partners, LLC

Teri, Inc.


Sale of 13700 Stowe Dr., Poway, CA- 12,041sf Flex property: representing the Buyer

Lease of 12260 Crosthwaite Circle, Poway, CA-  12,275 sf Flex property: representing the Tenant

Sale of 2636-38 Oceanfront Walk, San Diego, CA –development and sale of two luxury beachfront condominiums- Principal and represented the Buyers

Sale of 315 16th St., San Diego, CA – 10,000sf warehouse property; representing both parties

Lease of 7643 University Ave. , La Mesa, CA- 40,000sf auto repair facility: representing the Tenant

Lease of 4909 Pacific Highway, San Diego, CA – 22,500sf warehouse/distribution property: representing both parties



Sherman D. Harmer, Jr., a 45-year veteran of the homebuilding industry, has built and marketed more than 20,000 homes throughout Utah and California.  Harmer specializes in the development of Urban Infill, Multi-family and Affordable Housing and serves as President of Urban Housing Partners.

Harmer, formerly served as the Vice Chairman to The Olson Company, one of California’s leading Builders of Urban Housing with offices in San Diego, Los Angeles and Northern California and was selected America’s Builder of the Year for 2001 by Professional Builder magazine. Harmer is a specialist in working with Government and Private entities for the development of Urban, Infill, Transit, Smart Growth and Affordable Housing properties.

Harmer previously served as President of California Pacific Homes of San Diego, which planned and managed the building of the 1,250 unit urban master-planned community of “Stonecrest Village” in San Diego. For six years prior to joining California Pacific Homes, Harmer was the Senior Vice President of McKellar Communities.  He was actively involved in developing the award-winning project “Renaissance-La Jolla”, a 2,500 unit Urban master-planned community in San Diego.

Earlier, Harmer was the Chief Executive Officer for two Utah homebuilding companies, developing single-family and multi-family homes as well as commercial, retail and office complexes, while serving ten years as an elected member of the Utah House of Representatives.


Eric Jones is a 20 year veteran of the real estate industry, including master plan development, single family residential development and sales & marketing of urban residential infill and redevelopment.  For the last 17 years Eric has focused on commercial brokerage, residential brokerage, property management and new homes sales & marketing primarily in downtown San Diego.  Eric has overseen the sales management, marketing and branding strategies for several urban developers in San Diego, including Lennar/Intergulf Development, Centurion Partners and Smart Corner, LLC. and several other downtown projects valued at over $1 billion dollars.

Prior to forming Urban Real Estate Services with his partner, Sherm Harmer, Eric was overseeing the sales & marketing for the Lennar/Intergulf Dev. partnership.  Eric was also involved with the creation and management of the urban division for Prudential New Homes(Ryness Company).   As part of Eric’s development background, he was the Vice President of Acquisition and Planning for the Irvine Company’s home building division, Donald L. Bren Company.

Eric’s educational background includes a bachelor degrees from Arizona State University in Urban Planning/Architecture and Business Administration.  Eric applied his formal education and work experience as an instructor for 3 years at the University of California, San Diego’s real estate development continuing education program.

Other Business & Charitable Achievements:
•    Founding board member for master marketing program in downtown San Diego “Downtown Residential Marketing Alliance” with                 CCDC and several urban builder members
•    Past Board of Director Member for the Building Industry Association(BIA) of San Diego County
•    Past BIA Sales & Marketing Council Board of Directors
•    Founding Board Member for National Assoc. of Home Builders - HomeAid Foundation
•    Past Chairman of Political Policies Committee for Building Industry Association
•    Founding Board Member, President of BIA Cares for Kids Foundation
•    Nominated as a “Life Director” for BIA Cares for Kids Foundation
•    Chairperson overseeing the BIA Cares Holiday Bike Drive for last 21 years giving away over 9,000 kids bikes to over 30 different                         children’s charities, disadvantaged schools and other organizations
•    Involved with the fundraising and the construction of Pro-Kids Golf Foundation’s million dollar state-of-the-art after school kids facility       in Colinas Park.
•    Chairman of the Barrio Station construction expansion and computer education center for their after school programs.
•    Founding board member of San Diego Chargers Players Foundation